At this year's Dallas/Fort Worth (FDW) Auto Show, Ram made a powerful statement by bringing several new models and an interactive experience to show goers. The show, which offered consumers a chance to compare and contrast vehicles from almost every manufacturer, features ride-and-drive events, a kids' fun zone and a special aftermarket hall.
In a press release, Mike Dragojevic, Director of the Southwest Business Center, FCA US, stated, “We’ve got a great lineup featuring our newest vehicles at the DFW Auto Show this year, including the recently introduced Ram 1500 Lone Star Silver Edition, made just for Texans. In fact, we’ve chosen this show as the debut venue for our new Heavy Haul Hill in the Ram Truck Territory indoor test track, which offers consumers a first-hand opportunity to experience the power and capability of the Ram Truck brand vehicles.”
The Ram Truck Territory interactive ride experience, which made its DFW Auto Show debut this year, offered attendees a chance to ride with a professional driver through a 60,000-square-foot course that fully demonstrated the full power and capability of the entire Ram lineup.
Contact Nelson Auto Center to learn more about our inventory of Ram trucks.